Celebrating our hometown of Ayr, on the west coast of Scotland, the Fresh Ayr hoodie, with its strong varsity typeface skilfully knitted on to the back is designed to be both fun and ironic, with the word “Ayr” fully intended as a double entendre. Oversized with a slouchy fit, and crafted in 100% super-soft cashmere, the Fresh Ayr hoodie is the perfect piece for lounging in or layering up.